Attitude Change: Modern Models, Resistance, and Applications
Modern theoretical models of attitude change including ELM, cognitive dissonance theory, psychological reactance, and contemporary applications to health communication, misinformation, and social media influence.
The Concept of Social Influence: Theories and Research
Comprehensive overview of social influence including minority influence, persuasion, Elaboration Likelihood Model, Heuristic-Systemic Models, Social Impact Theory, Social Influence Network Theory, and Expectation States Theory.